15/08/14 Content Highlight of the week: Agent Provocateur Desert Dancers All skipping. All dancing. All sexy. Those are pretty much the dominant themes of Penelope Cruz’s new short film for Agent Provocateur's 2014 Autumn Winter collection.
11/08/14 Content Highlight of the week: Samsung Surfers Samsung’s collaboration with the association of surfing professionals is a smart move.
01/08/14 Content Highlight of the Week - The Times: Rarely quiet This week's highlight comes from The Times, a brand that exists purely to make content.
25/07/14 Content Highlight of the Week: Bose arrives on the scene Considering their connection to music and all of its passion, fashion and bass drum bash'n (I know), it's taken a while for high end speaker manufacturers Bose to properly enter the content game. Yes, they've had plenty of online how to videos, but this week's highlight sees Bose take a crucial step forward in content.
18/07/14 Content Highlight of the Week: Everything is not awesome When I got home last night my four year old daughter was singing the awesome track from the Lego Movie. But for the first time, as she trilled away in her squeaky soprano, there was a sinister bass note sounding in my head.
11/07/14 Content Highlight of the Week: Stella Artois Perfectionist This week's highlight features the latest instalment of Stella Artois's Perfectionist series, which up until now has in our view been a bit more miss than hit.
08/07/14 Summer’s sports stars share their technical pointers for content Lessons need to be learnt. And not just by the England football team, but for the world of content marketing too.
04/07/14 Content Highlight of the Week: Newcastle's Brown Ale Independence Eve This week's highlight sees Newcastle Brown Ale's timely attempt to convince Americans that they would have been better off losing the American War of Independence.
27/06/14 Content Highlight of the Week: Virgin Mobile USA & Samsung invent the 'Catsie' Cats + selfies = catsies. Why hasn't that happened sooner? It's clearly what the internet's been crying out for. Thankfully Virgin Mobile and Samsung have answered the call with this behind the scenes documentary on the team who are working to offer our cats "unparallelled self-expression", plus a much needed boost to the notoriously low internet profile of the feline species.
20/06/14 Content Highlight of the Week: Sounds of the Wild Atlantic Way The Wild Atlantic Way is an interconnected motoring or cycling route meandering all the way along the rugged Atlantic coast of Ireland. And it's stunning. It's a real sensory feast of geology, colour, weather and sounds. So what better way to bring it to life than the perfect combination of sight and sound: film and music.
17/06/14 BRANDED CONTENT NEEDS TO MEASURE UP FOR SUCCESS For content marketing to become the mainstream medium it deserves to be, the industry needs to get its act together on measurement.
13/06/14 Content Highlight of the Week: A Father's Day Gift from WestJet Back in the run up to Christmas 2013, Canadian airline WestJet did something pretty special, which they turned into an excellent piece of content. If you didn't see that then, you can check it out here.
03/06/14 Content Highlights of the Week: Two Wheeler The theme of this week’s content highlight is wheels. And as two wheels are better than one…
30/05/14 Content Highlight of the Week: Cornetto 40 Love It’s game, set and a perfect match for Cornetto and its series of Cupidity love stories.
23/05/14 Content Highlight of the Week: Vodafone and a dying language To grip an audience we often talk about content needing to have a narrative arc: catalyst, conflict and conclusion. In this new film for Vodafone the catalyst and conflict are set up intriguingly in the first few seconds with some tantalising titles.
09/05/14 Content Highlight of the Week: Vodafone's First Flight This week's highlight actually came out last month, so we may be slow but at least we're…OK, we're just slow, but this is so wonderful we hope you'll excuse our tardiness.
30/04/14 'Ethos' brands are born of compelling stories: why aren't they telling more of them? Is it true that the old 'sell sell sell' has been replaced with a new era of marketing that aims to attract, seduce and compel?
29/04/14 Content Highlight of the Week: Nike Risk Everything It was always going to be big, but when you have access to the world's best talent the danger is that you look big and pretentious. But this is big and fun.
22/04/14 Content Highlight of the Week: Duracell's two boys in a boat I think most people are at least a little fascinated by the mental and physical challenge of rowing the Atlantic. It immediately throws up questions that we’ve never known who to ask: How would you face the intimidating expanse of ocean? The unrelenting physical exposure? The mind crushing monotony?
11/04/14 Content Highlight of the Week: Coke's footballing grannies This week's highlight is more of a series of highlights, brought to us by Coca-Cola. Coke are a major sponsor of the FIFA World Cup, so in World Cup year it's no surprise to find them splashing the cash to be all things football, world and, er, cup.
08/04/14 Building A Tv Storyworld In 8 Steps At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody. In his keynote address, Brody said that we are all being too “calm and polite” in the face of technology-driven seismic shifts in our industry. However, a few hours earlier in that same conference room I had presented some brilliant examples from across Europe and the US of the diverse ways in which TV marketers are harnessing technology and social platforms in building transmedia “storyworlds”.
28/03/14 Content Highlight of the Week: A Generic Brand Ad This week's highlight is a reminder of how much awareness you can create by building on top of existing content, whether that's yours or not.
21/03/14 Content Highlight of the Week: Tiny Worlds This week we're cheating a bit, because the creation of content, or bits of it, is the bread and butter of this brand's business.