COVID TV Transformation Stories Part 3: The Return of Campfire TV
In this, our third and final Transformation Story, we will look at how COVID-19 has changed the value that many UK audiences now place upon television, with a daily dose of watching telly together proving hugely beneficial to the emotional and social wellbeing of them and their families.
COVID TV Transformation Stories Part 1: Are PSBs Losing Their Heartland?
Back in the summer of 2019, Red Bee Creative started a research collaboration with The University of Huddersfield. Renowned media academic Professor Catherine Johnson and her team conducted qualitative research as part of a study to understand real audience behaviour in the UK’s new TV ecology.
12 Ways to Promote Your TV Archive
As TV channels face a daunting period of re-invention to accommodate a lack of live events, delays in location shoots and an absence of live studio audience shows, many broadcasters are turning to their archives to fill schedules, and to satisfy audiences who themselves are perhaps looking for something more familiar.
International Women’s Day
Creative and design agencies have a reputation for being male-dominated, especially when it comes to the senior management positions. One of the things we’ve always been proud of at Red Bee is our representation of women – we actually buck the trend with 62% women across the agency, and 50% female representation in the leadership team.