Blog

We did a tally the other day and worked out that one way or another, between us at Red Bee, we’d worked on every Olympic Games since 1984 in Los Angeles. Summer and Winter. (Watch out for some CNBC spots for Tokyo 2021!)

I asked my 5-year-old nephew what a TV channel was the other day.

“Praiseworthy” takes on a whole new meaning if you look behind the winners and losers at last night’s BAFTAs, and their ferociously hard-fought marketing campaigns.

Highlights from the last month, as chosen by the entertainment enthusiasts at Red Bee.

It’s important when designing your brand identity to make sure you’re not just following the latest look.

Highlights from the last month, as chosen by the entertainment enthusiasts at Red Bee.

Highlights from the last month, as chosen by the entertainment enthusiasts at Red Bee.

The final part of our 2020 Entertainment Top 10 as chosen by the entertainment fanatics at Red Bee.

The first part of our 2020 Entertainment Top 10 as chosen by the entertainment fanatics at Red Bee.

In this, our third and final Transformation Story, we will look at how COVID-19 has changed the value that many UK audiences now place upon television, with a daily dose of watching telly together proving hugely beneficial to the emotional and social wellbeing of them and their families.

This is the second part of our study into the ways in which COVID-19 has transformed TV viewing habits and the implications of these changes for our industry.

Back in the summer of 2019, Red Bee Creative started a research collaboration with The University of Huddersfield.  Renowned media academic Professor Catherine Johnson and her team conducted qualitative research as part of a study to understand real audience behaviour in the UK’s new TV ecology.

"We’ve just dropped the final five episodes of Industry so no need to wait a week to find out what happens to the graduates at Pierpoint."

How did the first lockdown and subsequent travel restrictions affect global projects and client relationships?

It’s a funny age, 15.  Veteran status for a horse.  Awkward adolescence for a human (memories of my children’s 15th parties are dominated by tears and smuggled vodka to a soundtrack of I Predict A Riot).  But what about a business?

It feels almost rose-tinted, thinking back to the day we left the agency.

Last month our long-running relationship with Harper Collins saw a Red Bee team writing, producing and delivering the launch film for a new book.

 Download the full report here

The human response to the crisis and consequent lockdown has in turn been a catalyst for a rapid evolution in audience needs, wants and behaviours.

Now, more than ever, you wish you had a better opening line than "Now, more than ever."

When news broke the other week that Oasis, the high-street women’s fashion retailer, was permanently closing its doors for business, I felt sad.

This week is Deaf Awareness Week across the UK, focused on raising awareness, challenging perceptions, and promoting social inclusion for the deaf community, which accounts for up to 11 million people nationwide.

As TV channels face a daunting period of re-invention to accommodate a lack of live events, delays in location shoots and an absence of live studio audience shows, many broadcasters are turning to their archives to fill schedules, and to satisfy audiences who themselves are perhaps looking for something more familiar.

Creative and design agencies have a reputation for being male-dominated, especially when it comes to the senior management positions. One of the things we’ve always been proud of at Red Bee is our representation of women – we actually buck the trend with 62% women across the agency, and 50% female representation in the leadership team.

People say that cinema is dead, but it doesn’t seem that way within the walls of Red Bee.