What’s in a name? The case for ‘TV’ ‘Channels’


I asked my 5-year-old nephew what a TV channel was the other day.

“It’s like Netflix” he informed me.

It struck a chord because the question of the relevance of the words ‘TV’ and ‘Channel’ has come up many times with clients over the years who wonder if their product naming conventions are holding them back, making them sound old-fashioned, pre-digital and irrelevant.

Read more about it here