24/08/18 What’s on the outside of the box? Two buildings have recently emerged on my short commute through Acton.
27/06/17 Shifting sands at Cannes: What can we learn from the new players on the Croisette There's been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else's territory. But what I noticed this year wasn't just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too.
21/03/16 There’s so much more to tweens than meets the iPad A look at the audience behind the new CBBC rebrand
15/12/15 It's Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025 The future’s just not as good as it used to be is it? When I was young it was jetpacks, warp speed and flying DeLoreans. But it actually turned out to be online contextual ad retargeting:
14/02/14 Shakespeare and the fine art of "Previously On" Last week I was lucky enough to attend the RSC’s latest production of Richard 2nd. A couple of things struck me when watching the performance (beyond how far up did David Tennant’s hair extensions start). They were both to do with dramatic structure, and how modern television still couldn’t teach the master of storytelling anything new.
24/05/13 The Five Acts Of Brand Storytelling There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.
29/06/12 Five lessons from Chipotle's Cannes Grand Prix Wins Congratulations to everyone who contributed to Chipotle’s charming animated film “Back to the Start”, which has been awarded Grand Prix in both the Film Lions and the inaugural Branded Content & Entertainment category at the Cannes Festival
17/02/12 Do Brands Need to Lose Control to Win? We spend a lot of our working lives trying to be in control of our brand, our budget, and our social profile. We work with brand controllers, channel controllers and a few control freaks.
