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It’s important when designing your brand identity to make sure you’re not just following the latest look.

With a general election looming, a ‘deepfake’ video of Boris Johnson endorsing Jeremy Corbyn and vice versa has been grabbing a lot of media coverage this week. Suddenly everyone seems to be talking about deepfakes but does the tech open up a new world of creative possibilities for brands or pose the biggest threat they’ve ever faced?

What does your brand sound like? Is it male or female? Does it have an accent? These are the new questions keeping marketers awake at night.

It seems a new VR galaxy isn’t so far, far away.

There's been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else's territory. But what I noticed this year wasn't just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too.

Inspiration from last week’s PromaxBDA North America conference.

Published by The Drum Network

In the olden days you used to go to an actual travel agent, sit down on a plastic padded chair and chat to a total stranger in a branded polyester uniform for maybe an hour.

We’re still buzzing and slightly bemused after the launch of our global campaign for Fox TV’s new show Outcast at Comic Con London last weekend.

A look at the audience behind the new CBBC rebrand

Cats + selfies = catsies. Why hasn't that happened sooner? It's clearly what the internet's been crying out for.  Thankfully Virgin Mobile and Samsung have answered the call with this behind the scenes documentary on the team who are working to offer our cats "unparallelled self-expression", plus a much needed boost to the notoriously low internet profile of the feline species.

At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody.  In his keynote address, Brody said that we are all being too “calm and polite” in the face of technology-driven seismic shifts in our industry.  However, a few hours earlier in that same conference room I had presented some brilliant examples from across Europe and the US of the diverse ways in which TV marketers are harnessing technology and social platforms in building transmedia “storyworlds”.

This week's highlight is a fascinating multimedia digital hybrid from Mercedes, the like of which we'd like to see more of.

So it’s out there.

Finally, after months of work, the Doctor Who 50th anniversary campaign has launched into hyperdrive. With lots and lots of material still to come. But for now the celebration of 50 years trailer can be viewed here.

Let’s face it; there is now a grey area in online environments between marketing and editorial. Some people call this stuff ‘transmedia’, some call it coverage, and some call it advertorial. It’s actually all of these things.

There was a good round up from Contagious on some of the winners at the 2013 Cannes Festival of Creativity.

In this post I'll argue for the involvement of human emotions in conjunction with algorithms to inform the future direction of the TV industry.

In the next two blog posts, I'm going to try and explore two cultural trends that are informing big strategic shifts in the way TV is produced, distributed, navigated and found.

We’re looking forward to the C21 FutureMedia conference in London this week – featuring an agenda packed with everyone’s favourite topic du jour – the second screen.

You'd have to have been living under a rock to not see or read something about dual screen over the last 12 months.

As you settle down to enjoy the London Olympics, spare a thought for those enthusiasts following the very first Games of the modern era.

The broadcasting industry is – quite rightly – getting excited about the potential that second screens have for delivering content to viewers.

Will people rather than the shows execs have the power to decide if a show is recommissioned in the future?

Is it just me or does working in TV these days require mastery of an ever-increasing barrage of new technical concepts?

Google recently predicted that the future of TV will be more 'personal' and 'social'.