Life on Land: Spring Collection


FatFace x Fletchers collab brings effortless style to life on the land.

FatFace was born in the mountains, grew by the surf and moved to countryside and towns.

Wherever they journey, the FatFace connection with nature runs deep.

And today, their customers relationship with nature and the planet has never been more important. 


So, for Spring Summer 2023 we celebrated the style and stories of those with an authentic and fundamental connection to the land. 


This brand campaign is not a passive showcase of the new season collection, it shows pieces that are Made for Life on the Land, worn by those for whom seasonality really matters.


Who says you can’t be fashion-forward on a tractor!

Nobody embodies this connection to the land more than the stars of the brand campaign: Kelvin Fletcher – of Emmerdale and Strictly fame - and his young, spirited family who live on a 120 acre farm, spend their days tending to their flocks of sheep, pigs, chicken and alpaca. We see the Fletcher family living their lives on the land, up close and personal, in-store and online.


The brand campaign is supported through social media, led by influencers whose lives are also intrinsically intertwined with the land.