Autumn Collection


Our creative strategy was inspired by the FatFace ‘Made for Life’ manifesto: “we believe every day is an adventure, and no two days are the same”. As the Autumn nights draw in and our competitors cosy up, the FatFace love for outdoor adventures will not be suppressed!

The creative idea focuses on the transitional, magical early-autumn golden hour, when the sun sets and shadows grow long and day becomes night, but still, we are NOT coming in!

Working in partnership with photographer Gemma Booth, the key pieces of the AW22 collection were captured on location in Dorset, with imagery to be featured in-store and across social and digital channels from September.