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DISCOVERY+

DISCOVERY NETWORKS

An international brand identity system and delivery suite for Discovery’s global streaming service.

Discovery announced its arrival into the crowded online TV market with the launch of discovery+, a global streaming service that would compete with industry giants by uniting content from an array of international Discovery-owned channels.

In some markets the discovery+ launch represented an entirely new proposition to audiences but, in others, it would replace the existing online TV service, Dplay. With an impending global launch date, we took key elements from the US toolkit to form our starting point, and took on the task of creating a complementary, cohesive visual identity system for international markets that would deliver against both requirements: launching to new audiences or migrating existing ones.

For maximum functionality, the layout system was created to easily translate from broadcast layouts to social media formats, with comprehensive grids and full usage guidelines for all assets and application requirements.

A COMPLEMENTARY SPORT SYSTEM

With sport making up an important part of the discovery+ offer, we were tasked with developing a more expansive package for the genre.

INTRODUCING A NEW SPORT ELEMENT

Due to the nature of sports marketing, requiring a huge amount of social media content to be created, we introduced a series of textural patterns. Born out of the Discovery globe, the cylindrical tubes can be applied to imagery in a range of colourways stemming from the primary discovery+ palette, bringing an added sense of drama and dynamism to social feeds.

“Delighted to have had the chance to work with Red Bee again on this project. We had an intense delivery timeline, asking Red Bee for a very quick turnaround to support our endeavor for a global launch of discovery+. It was a challenging project, requiring creativity, agility, patience and an understanding of the demands for alignment along the way. As always, Red Bee responded with professionalism, energy, enthusiasm and understanding and delivered great work and on time.”

REBECCA RØRMARK, SVP Streaming Marketing EMEA