This week's content highlight comes from Pepsi Max, who in support of their well established association with extreme sports have launched a series of films around the concept of Unbelievable Challenges, the best of which does something I've never ever seen before.
We've all seen roller coasters, cars and motorcyclists loop the loop, but have you ever seen a human run one? Me neither. It's a great challenge with a perfect set-up for dramatic conflict: man vs gravity. And there's just enough physical jeopardy too, I winced when they took away the crash mats. Truly gripping, which is more than can be said for the stunt man's shoes.