Nova Fun

TV Nova Czech Republic

Part of a multi-channel re-brand for dynamic media group CME, Nova 2 needed a new name and a sharper positioning for a young audience.

Nova Fun’s visual identity is Ibiza pool party meets TV channel.

Party iconography is combined with a dance music aesthetic to create a vibrant destination for a young adult audience.

The visual system has a bold simplicity that allows the expansive colour palette to take centre stage.

A fresh font paired with a flexible grid system caters for endless layouts.

Combined with a rhythmic signature motion that never stops moving.

The result is a brand identity that is effortlessly cool and full of energy.

“Our collaboration with Red Bee Creative was really refreshing. I always felt full of energy and hope after all our meetings. We needed external help to realise our new vision and path and the Red Bee team helped us tremendously to achieve that. We appreciate the help, the great ideas and the extremely fresh approach to the work we do. But most of all, I always valued their top of class professional approach.”

Silvia Majeská
Programming Director of TV Nova and Markíza Groups