Keep Media Good


We created a multi-platform campaign - 'Keep Media Good’ - to demonstrate the positive impact public service media (PSM) has on people, and wider society, across Europe.

Commissioned by the European Broadcasting Union, and supported by RAI, RTE, FTV, LTV, RTBF, RTVE, RTV SLO, RTP, this is the first time PSM organisations have come together with one unified voice to champion PSM.

Our aim was to get people across Europe, and in particular young people, to re-appraise the value of their national PSM brand and understand its place within a bigger collective.


We used individual, authentic, personal stories to show how PSM content inspires millions of people every day.


Here are just a few.

All 31 audience stories are available on keepmediagood.com in 7 different languages. Please watch, share and spread the word. Because together we can 'Keep Media Good'.