A launch strategy and integrated campaign for FilmStruck – a new, curated film streaming service launching in Europe.

FilmStruck is a new joint venture between Turner International and Warner Bros. The service occupies a niche in the streaming market by giving consumers access to an ever-evolving library of expertly curated iconic and critically acclaimed films from the Warner Bros and Criterion Collection libraries, boosted further through a partnership with Curzon in the UK.

FilmStruck launched in the UK, Spain and France in Spring 2018 as the first phase of its roll-out.