Future-proofing the iconic Pinewood brand with a refreshed design.

We were delighted to work with the Pinewood brand not least because of its iconic status in the British film industry, but also because we had a chance to flex our corporate branding muscles.

Our challenge was to retain Pinewood’s heritage and stature while also creating a brand fresh and flexible enough to meet the company’s ambitions for future growth.

As with any heritage brand, we wanted to capitalise on the equity already held in the identity. For Pinewood this meant we wanted to retain the word marque, spotlight icon and Pinewood green while adapting them into a more flexible, fit-for-purpose and contemporary identity.


The corporate brand elements, including letterhead, reports, business card and PowerPoint templates, were designed as a modern interpretation of the Pinewood legacy brand look, incorporating the classic Pinewood green.


Pinewood are delighted with their smart new brand and we are working together with them to assist the global rollout.