Refreshing a nation’s favourite entertainment brand.
A refreshed identity founded upon brand imprints
We developed a set of brand imprints for Nova TV: recognisable signatures in all forms of communication including on-air, print, outdoor, digital and social platforms.
The combined use of a newly distinctive marque, movement, type and flow to ensure that viewers instantly recognise the brand wherever they see it.
A Refreshed Logo
In Croatia, the Nova TV logo is iconic and emblematic of the best entertainment on TV. We wanted to retain its heritage and make sure we didn’t lose any of its recognisability, but we also needed to tighten the lock-up and give it more strength in application.
Driving content attribution back to the masterbrand
The new flow and dynamism within breaks ensures that content is connected to the brand and credit is driven back to Nova TV.
Whichever platform Nova uses, they now have a distinctive, modern and consistent identity, where their marque is always front and centre.
"After almost ten years from Nova TV’s last rebranding project, we decided to go on with the evolution of our current brand. Red Bee delivered the top idea for our rebranding mission. It was a very well thought out concept, from which we could continue developing our visual representation of Nova TV.
The Red Bee team delivered solutions fast and acted very professionally throughout the process.
We have gained better flow of the promo packaging with some nice design details that follow up-to-date visual standards in graphic design and motion design. Also, the new brand design is working better across all other platforms and it is following Nova TV’s transformation into a multimedia platform."
DAMIR MORPURGO, Head of on-air promotion, Nova TV
