Traditionally, DreamWorks’ TV network has been the home of spin-off TV shows featuring the cast and characters from its beloved movies.
But for the first time, the channel will screen the original feature films on the TV network. We were asked to create a network ID to signal this exciting new programming change with a solution that would engage and excite a pre-school audience, was language-neutral for their international audience, and would clearly differentiate this programming block from other branded blocks. Our idea brings together a myriad of much-loved characters together into a single, shared space – for the very first time ever on TV. Existing alphas and original animation were seamlessly combined in a whirl of arrivals to the screening. See how many you can spot.