Repositioning and reenergising Cúla4 as an entertainment platform for Irish kids and those with an interest in the Irish language - making it a place worth checking out after school.

We didn’t want to act like a traditional children’s channel brand, but instead like a content sharing media brand. We wanted to create a giant kids club where every child sees something relevant for them, and better still, one where every child can contribute.

Our creative route stemmed from the notion of a digital house where the brand identity becomes a dynamic pin board for content and channel messaging to appear.