Hispanic Heritage Month
The film is a jubilant celebration of Hispanic-Americans who have broken the glass ceiling in the worlds of entertainment, music, sport and science.
It features a dazzling array of talent, including actors Sofia Vergara and Michelle Rodriguez, musicians Daddy Yankee and Luis Fonsi, plus icons such as Ellen Ochoa - the first Hispanic-American astronaut.
We created a hero spot each for NBCUniversal and Telemundo, each with multiple cut-downs and versions.
Inspired by the cultural fluidity of Hispanic Americans, we created a mesmerising 3D brushstroke graphic style across the package. We chose the Rosetta font for its earthiness and relaxed flow of script.
Textures and Frames
We designed poster frames - both shot in situ and applied in post production. The same look was also used across off air and social assets to create a cohesive campaign look.
An extensive on-screen graphics package ran across the 14 Comcast NBCUniversal network for the duration of Hispanic Heritage month.
"THANK YOU on behalf of our entire team for helping us bring our vision to life with this extraordinary campaign. Our invitation to “Come with US” was truly embraced across the organization and we are seeing the largest support to date for any HHM celebration ever! We are giving a voice to Latinos of past and present and we are inspiring a new generation to keep moving forward, to never stop and be excited about shaping America’s future. You are true partners who understand our brand and we could not have done this without you!!"
CLAUDIA CHAGUI, SVP, MARKETING AND CREATIVE, TELEMUNDO NETWORK