A campaign to redefine what CNBC Prime stands for.
We wanted to breathe new life into the brand line, ‘Get Yours’, making it a meaningful rallying cry to viewers. Our brand spots tell the story of what it really means to ‘Get Yours’. They are celebratory and aspirational, capturing the many different journeys, goals and definitions of success of today’s entrepreneurs.
Show-specific spots were designed to keep Olympic viewers on the channel by showing that the athlete and the entrepreneur aren’t so different. If you love the passion, competition, talent and emotion of the Olympics, you’ll love CNBC shows.
Brand IDs use the brand’s signature neon look, intercut with an inspirational ‘Get Yours’ moment.