Content Highlight of the Week: Rolex Mentor and Protégé Arts Initiative


Here’s Rolex knocking it out of the park - http://www.rolexmentorprotege.com. What a brilliant scheme. They’re bringing back the idea of mentorship in the Arts.

Interestingly they’ve being running the scheme since 2002, but only now having created some great content about it and advertised it (The Times one page press ad caught my eye) are they getting the credit they deserve. Mentors this year include Martin Scorsese and Stephen Frears (and that’s just the film category) and Michael Ondaatje has already been announced for next year. The films are a fascinating watch and left me wanting more. Not often you get to say that.

Jim de Zoete, Creative Director, Content