Content Highlight of the Week: Chipotle Animoil


Our content highlight this week is a herald for something much bigger and more sinister. A vision of the near future: perverted by the Machiavellian and morally bankrupt masters of agriculture on the board of Animoil.

Spurred on by the success of its earlier forays into content (the short film Scarecrow received nearly 12 million YouTube views), Chipotle has created Animoil as a symbol of agricultural malaise and is due to launch a four-part comedy mini series around its terrible experiments and generally wicked ways on Hulu on 17th Feb. This two-minute trailer is glossy, watchable and raises a smile but for some around the office it felt quite self-contained and lacked a meaty enough hook to lure them back for more.