The Original British Drama campaign to date has been a huge success showcasing BBC dramas - this time we’re promising more…. this time with teeth.
THE CHALLENGE
We were asked to showcase the thrilling new dramas coming to BBC One this autumn. This is the third round of trails which fall under the Original British Drama banner and so it was a the next opportunity to build further equity into this platform.
THE SOLUTION
From our proposition of ‘thrilling new drama which gets right under your skin’ we have produced a 90’’ trail which feels cinematic, epic, and innovative with a fast and rhythmic pace. We wanted the audience to literally feel the thrill – leaving them breathless and excited.
The latest iteration of the branding also has a flexibility – stamping the individual dramas in a unique and powerful way.
THE RESULT
This trail aired the week of July 30th, 2012.