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Our understanding of how to activate audiences is at the heart of everything we do

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Celebrating 10 years of BBC One's brand identity
26/09/16

Celebrating 10 years of BBC One's brand identity

Ten years ago today, on 26 September 2006, a new BBC One identity was unveiled. Celebrating the channel’s role in bringing the nation together, it placed a unifying circle at the heart of the channel, promising that amazing things can happen when people come together. Some of those amazing things - like synchronised swimming hippos - have now shown off their skills for every day of the last 10 years. Here at Red Bee we are equally proud that it was a brand idea that has kept growing and changing, from the topical to the tactical, so we wanted to share a little montage of just some of those moments...

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Red Bee launches Nissan #DoItForUs campaign with Twitter First View
05/08/16

Red Bee launches Nissan #DoItForUs campaign with Twitter First View

Nissan has marked the official start of the Rio 2016 Olympics with a tongue in cheek campaign ostensibly intended to encourage Team GB and Paralympics GB athletes to help promote the Nissan Leaf.

The campaign launches with a 90” TVC roadblock on the eve of the Olympic Opening Ceremony across ITV, Channel 4, Channel 5, and Sky. The hero film will also feature as a Twitter First View film, appearing on the feeds of all Twitter users for 24 hours on the day before the start of the games. A three-minute full film and a 30-second trail will also run across Facebook, Twitter and YouTube.

Read more about our campaign launch in Campaign and The Drum.

Another success for Red Bee at The Drum Design Awards!
28/04/16

Another success for Red Bee at The Drum Design Awards!

It was another successful night for Red Bee at The Drum Design Awards last night.
 
We won the entire Moving Image category for our BBC2 seasonal idents plus we received the judge’s commendation for our redesign of NBCUniversal’s film channel, Studio Universal.
 
We’re delighted! A special thanks for our brilliant clients at the BBC and NBCUniversal.