We created a new visual identity for DOMA, Croatia’s flagship channel, which reflected its tone of drama and suspense.
THE BACKGROUND
DOMA is the sister channel to Nova TV, Croatia’s first commercial network launched in 2000.
THE CHALLENGE
DOMA wanted to create a new visual identity that relates to its target audience.
THE SOLUTION
Red Bee worked with the DOMA team on a collaborative workshop to explore what DOMA’s new channel proposition could be. Our creative team brought this to life by allowing viewers to visualize drama through a transparent DOMA logo. Viewers get their dramatic fix by being drawn into the thrill of a roller coaster or being chased through dark streets. The idents use universal themes that evoke drama, and with the OSP, the logo becomes the window to a world of content that lures the viewer into the channel. Red Bee totally transformed the current brand image by using a colour palette of bright and bold hues. Appearing simple, flat and contemporary in its minimalist design it separates itself from other competitor channels in the market.