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This week's main highlight features a rock band from London playing a gig on a not-quite-stable iceberg in sub zero conditions just off the coast of Greenland.

Only this week our Kath blogged on the recent rise of branded video content for women by women, and as if further proof were needed of the trend, here's another cracking example.

With Facebook’s Sheryl Sandberg calling for more ads that celebrate women, half of the office reading Lean In (you can guess which half), and a recent glut (or perhaps a more feminine 'flurry') of content targeting women, we thought it was apposite to draw attention to the growing body of content for women, about women, starring women and directed by women.

This week's highlight comes from Citizen Watches and features an intriguing race against the sun. The short documentary follows a photographer and a pilot as they try to 'steal a night against the planet' by following the sunset across timezones.

This week sees another highlight double bill.  One brilliant, one could-do-better.

Timberland are doing a content project at the moment called #inmyelement, and the TV show premise is that they are taking four people and getting them to live each other's lives.

An intriguing piece of recent content for our highlight of the week...

We open with iconic imagery from Florence, intercut with clips of heavily built topless men, adorned with mud and tattoos. They appear to be gearing up for some sort of fight.

Cos's recent online film, The Sound of Cos doesn't shout so much as whisper quality in a way that makes the viewer lean forward and pay attention, not wanting to miss out on a single clever little trick.

A shortcut to creating great characters, and by association, great content is to nick characters Hollywood has already created for you. Sorry, I meant, resurrect, channel, pay homage to, etc.  This past week we've seen two notable examples of well-loved characters returning to the screen courtesy of brands rather than their original creators.

Normally when high-end fashion brands produce content my reaction to it tends to be simple to categorise: yawn or scorn. The former for the plot-free moving-brochure ware. The latter for the pretentious, vacuous, sub-perfume ad dross that so many fashion houses confuse with artful filmic sophistication. So it's not merely relief, but unbridled joy with which I greet some content from a fashion brand that's clever, gripping and has a sense of purpose beyond bags and shoes.

In the news media, August is traditionally known as silly season, owing to the number of trivial items that force their way up the news agenda while the proper news is on its holidays. And it looks to me like the world of content marketing has drawn some seasonal inspiration from that phrase.

All skipping. All dancing. All sexy. Those are pretty much the dominant themes of Penelope Cruz’s new short film for Agent Provocateur's 2014 Autumn Winter collection.

Samsung’s collaboration with the association of surfing professionals is a smart move.

This week's highlight comes from The Times, a brand that exists purely to make content.

Considering their connection to music and all of its passion, fashion and bass drum bash'n (I know), it's taken a while for high end speaker manufacturers Bose to properly enter the content game. Yes, they've had plenty of online how to videos, but this week's highlight sees Bose take a crucial step forward in content.

When I got home last night my four year old daughter was singing the awesome track from the Lego Movie. But for the first time, as she trilled away in her squeaky soprano, there was a sinister bass note sounding in my head.

This week's highlight features the latest instalment of Stella Artois's Perfectionist series, which up until now has in our view been a bit more miss than hit.  

Lessons need to be learnt. And not just by the England football team, but for the world of content marketing too.

This week's highlight sees Newcastle Brown Ale's timely attempt to convince Americans that they would have been better off losing the American War of Independence.

Cats + selfies = catsies. Why hasn't that happened sooner? It's clearly what the internet's been crying out for.  Thankfully Virgin Mobile and Samsung have answered the call with this behind the scenes documentary on the team who are working to offer our cats "unparallelled self-expression", plus a much needed boost to the notoriously low internet profile of the feline species.

The Wild Atlantic Way is an interconnected motoring or cycling route meandering all the way along the rugged Atlantic coast of Ireland. And it's stunning. It's a real sensory feast of geology, colour, weather and sounds. So what better way to bring it to life than the perfect combination of sight and sound: film and music.

For content marketing to become the mainstream medium it deserves to be, the industry needs to get its act together on measurement.

Back in the run up to Christmas 2013, Canadian airline WestJet did something pretty special, which they turned into an excellent piece of content. If you didn't see that then, you can check it out here.

The theme of this week’s content highlight is wheels. And as two wheels are better than one…