Deepfakes - a death knell for brands?
With a general election looming, a ‘deepfake’ video of Boris Johnson endorsing Jeremy Corbyn and vice versa has been grabbing a lot of media coverage this week. Suddenly everyone seems to be talking about deepfakes but does the tech open up a new world of creative possibilities for brands or pose the biggest threat they’ve ever faced?
The biggest brands in the world aren’t always the ones you think they are
As another brand list is published, with Apple inevitably at the top and with the usual suspects - McDonalds, Toyota, Google, Facebook, Coca-Cola, etc - in close pursuit, it would appear that these surveys are confusing brand and company. These aren’t interchangeable terms.
5 ways to differentiate your online TV brand
At the recent Promax Europe conference I posed this question: where are the brands in online TV? I previewed it with an earlier blog post, which was prompted by the provocative statement from the new boss of WarnerMedia Entertainment, Bob Greenblatt, that “Netflix doesn’t have a brand. It’s just a place to go to get anything”.
In the quest to be ‘digital-first’, are we putting our brands last?
How has the digital revolution changed the way we build a brand’s identity? Given how much time (and money) audiences spend online and on mobile, we wanted to find out how modern marketers are handling the challenge of being on all screens at all times. We asked senior marketing decision makers how they’re coping with 'going digital.'