12 Ways to Promote Your TV Archive
As TV channels face a daunting period of re-invention to accommodate a lack of live events, delays in location shoots and an absence of live studio audience shows, many broadcasters are turning to their archives to fill schedules, and to satisfy audiences who themselves are perhaps looking for something more familiar.
International Women’s Day
Creative and design agencies have a reputation for being male-dominated, especially when it comes to the senior management positions. One of the things we’ve always been proud of at Red Bee is our representation of women – we actually buck the trend with 62% women across the agency, and 50% female representation in the leadership team.
Deepfakes - a death knell for brands?
With a general election looming, a ‘deepfake’ video of Boris Johnson endorsing Jeremy Corbyn and vice versa has been grabbing a lot of media coverage this week. Suddenly everyone seems to be talking about deepfakes but does the tech open up a new world of creative possibilities for brands or pose the biggest threat they’ve ever faced?