5 ways to differentiate your online TV brand
At the recent Promax Europe conference I posed this question: where are the brands in online TV? I previewed it with an earlier blog post, which was prompted by the provocative statement from the new boss of WarnerMedia Entertainment, Bob Greenblatt, that “Netflix doesn’t have a brand. It’s just a place to go to get anything”.
In the quest to be ‘digital-first’, are we putting our brands last?
How has the digital revolution changed the way we build a brand’s identity? Given how much time (and money) audiences spend online and on mobile, we wanted to find out how modern marketers are handling the challenge of being on all screens at all times. We asked senior marketing decision makers how they’re coping with 'going digital.'
What TV marketers can learn from the world’s most popular porno podcast
If you’ve never heard of the term ‘Belinker’, don’t see the comical potential of a pomegranate, and have never diaried Mondays for #PornoDay, you’re missing out on one of the most successful global podcasts of the last couple of years…and an incredibly clever cross-media marketing lesson.
'BAFTA’s diversity policy sparked a seismic shift in film-making': can we do it in advertising?
As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae. Whenever I saw anyone of any colour (which was rare), I would feel that they represented me. And I still feel like that to a certain degree.
3 lessons from a 5-year campaign: how our TV Licensing challenge could be applied to nearly all brands
Everyone in our industry knows what it’s like; months, even years, spent slaving away on a deeply honed strategy, conceiving and selling your most cherished idea and then crafting an execution to within an inch of its life. Then wham-bam-thank-you-ma’am, a quick three week burst of fevered media activity and whoosh your precious campaign is gone, never to be seen again.