Promoting an annual sporting competition, from lots of different angles.
Over the years we have created dozens of trailers for the BBC to promote the upcoming season of Wimbledon across its network.
Every year it’s the same event: the world’s best tennis, live in southwest London. And the brief is always to get audiences excited and to encourage them to tune in. Each year we try to take a slightly different focus: its history, its current stars, its iconic venue or its Britishness. So our creative approach can vary from combining new graphics with unique archive shots to shooting original footage with the sport’s biggest names.
A selection of some of our favourite Wimbledon trails from over the years are below.
IT’S ANYONE’S GAME (2014)
All the tennis greats will be there. And it’s anyone’s to win.
JUST ONE WORD: CHAMPION (2012)
What sets the tennis greats apart from each other? In the end only one word matters: champion.
125th ANNIVERSARY (2011)
Revisiting the greatest moments in Wimbledon’s history. Makes you wish you’d been there.
WIMBLEDON COMES TO LIFE (2010)
Bringing the iconic venue to life to create a feel-good promo for a unique summer tournament.
THE TOUGHEST GAME IS AGAINST YOURSELF (2009)
A journey into Murray’s imagination as he prepares to face his opponents at Wimbledon 2009. Voiced by John McEnroe.
ULTIMATE RALLY (2007)
The best shots of Wimbledon - in a single rally.
NO ONE HITS HARDER (2002)
This one stands the test of time: John McEnroe gives his take on how to win the prestigious tennis tournament.