2024 stands out as one of the most divisive election years in US political history. Our brief was to help Noticias Telemundo assert their long-established impartiality.
We wrote a brand spot to highlight the connection that Telemundo’s new anchors have with the US Latino communities they serve. It ends with the powerful sign-off: “We only take one side. Yours”. Produced by the in-house Telemundo team.