Taking sports fans on a journey through time.
ORF Sport’s new brand identity embraces a core truth about what motivates sports audiences:
We watch for the jeopardy, rivalry, drama, setbacks, challenges, failures, ambition. The game, the race, the tour, the league, the final, the result. The unfolding story with an uncertain ending.
Our design solution embodies that drama. By creating a graphic ‘timeslice’ device and putting it at the heart of the brand package, we can travel back to the sporting past, join and enjoy current events, and travel to the future to speculate about sporting outcomes.
The timeslice is distinctive, unique and highly functional. It can expand and contract, hold footage, move fast, slow, horizontally and vertically. Dynamic and fast-paced on screen. Eye-catching and ownable in print.
