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Harper Collins

ANT MIDDLETON’S MINDSET TRILOGY

Specially-shot social media promo films to boost book sales

Best known for his TV show SAS: Who Dares Wins, Ant Middleton is now also a million copy bestselling author.

We produced three specially-shot social media films featuring different sides of Ant’s character to reflect the different lessons he shares with readers in his mindset trilogy.

BOOK 3 - ZERO NEGATIVITY

Ant’s final book in his trilogy, Zero Negativity, focuses on embracing failure and using it to your advantage. 


Produced once lockdown had eased, we ensured that Ant and his dog Roxy were shot in a COVID-safe way.

 

It reached No. 3 in The Sunday Times Bestseller List.

BOOK 2 - THE FEAR BUBBLE

Retelling his experience of climbing Mount Everest, Ant believes that fear shouldn’t be something to be scared of and he shares how it can be used as a force to propel you with in his second book, The Fear Bubble.

 

It reached No. 1 in The Sunday Times Bestseller List.

BOOK 1 - FIRST MAN IN

As a point man in the SAS, Ant was always the first man through the door, the first man into the dark, and the first man in harm’s way. In this trail to promote his book, First Man In, Ant speaks about the highs and gut-wrenching lows of his life and draws valuable lessons that we can all use in our daily lives.

 

First Man In reached No. 1 in The Sunday Times Bestseller List.