A suite of trailers to promote Harper Collins’ fiction and non-fiction books.
We love a good challenge at Red Bee, so when we got the brief from Harper Collins to create an ongoing series of book trailers to help promote their latest releases in social media, we couldn’t wait to get started. Working with really tight budgets, we briefed a small team and gave them carte blanche to test different creative styles to answer each brief. From stock frame animation to 3D origination, interviews with authors to rostrum shoots, the work is as diverse as the titles.
So far we’ve created 13 book trailers, vertical videos for mobile, digital D6 posters and bus-sides.
EVERYTHING IS F*CKED - MARK MANSON
The design for the trailer is as in-your-face as Mark Manson’s written style which made his debut novel ‘The Subtle Art of not Giving a F*ck’ such a cult success.
COLLINS GCSE REVISION GUIDES
A humorous tongue in cheek video with an extremely grateful GCSE teenage bot stood out in parents’ Facebook feeds giving them a way to help their kids through the stressful exam period.
BISH BASH BOSH! - HENRY FIRTH AND IAN THEASBY
We wanted to make a bold statement and turn heads using bus-sides in London and Sheffield to promote the follow up to the BOSH! boys’ original bestseller.
Flamingo Boy - Michael Morpurgo
We brought the book to life by using the stock imagery from the cover to create a bespoke 3D animation.
The Party – Elizabeth Day
For this gripping literary thriller we based the trail on a glamorous party and created an ominous sense that something bad was about to happen.
Bosh! - Henry Firth and Ian Theasby
We filmed some delicious vegan recipes with captions that captured the BOSH! boys cheeky tone of voice. Following the launch of the campaign on social media and digital outdoor, the book topped the bestseller list for the duration of the campaign.
First Man In – Ant Middleton
As a point man in the SBS, Ant was always the first man through the door, the first man into the dark, and the first man in harm’s way. In this fascinating, exhilarating and revealing trail, Ant speaks about the highs and gut-wrenching lows of his life and draws valuable lessons that we can all use in our daily lives. We created 6 films in the series.
The Colour of Bee Larkham’s Murder - Sarah J. Harris
This stunning debut novel by Sarah J. Harris about synaesthesia and face-blindness is a very visual book, so what better way to bring it to life than through animation. The arresting music track builds suspense and intrigue.
Dadventures - Alex Gregory
We filmed author Alex Gregory having his own Dadventure with his kids. In the week following the launch of the trail, the book generated its highest sales yet. The video also performed extremely well by doubling the average click-through-rate.
“My heart skipped a beat when I viewed the trail for the first time.” Julie MacBrayne, Marcomms Director.
VOX
On a shoestring budget, we filmed a faux government advice trailer to give people an eerie insight into what their world might be like if the terrifying concept of this female dystopian novel were to be realised.
THE HUNTING PARTY
To promote this glamorous yet tense read about a murder amongst friends in the Scottish Highlands, we used a double exposure treatment to set the scene of this fresh approach to thrillers.
CREATE YOUR OWN HAPPY
Vibrantly illustrated gifs and promos to promote the launch of the non-ficton childrens book Create Your Own Happy. Written by a trained psychotherapist and a teacher, it’s a book full of practical advice and activities to empower children to take control of their own happiness and self-esteem.
AUTONOMY
Bringing to life the definitive story of the race between Google, Apple, Tesla and Uber to create the driverless car, and what this technological revolution means for our future. We used stock imagery to bring out some intriguing facts in a surprising, light-hearted trail.
The response to the films has been incredibly positive, with many of the titles already hitting the best seller lists. For BOSH! , the vegan cookery sensation, we achieved best-in-class cost per click rates.
