Athens Olympics 2004


The Olympics are always special, but with the 2004 Games returning to their ancient home in Athens, our BBC client demanded a Herculean design effort.

We were briefed to capture the sheer power and skill of the games as well as to emphasise the significance of their homecoming. And because the titles would be shown frequently throughout the event, they had to be rich and layered enough to bear repeated viewing.

So we placed ‘journeying home' at the heart of the idea and devised a ‘heroic' sequence following a torchbearer as he runs through the dramatic landscape of ancient Greece. En route he encounters epic visions of athletes in the form of the natural elements; wind, fire, earth, air, water and light.

The finished sequence won plaudits throughout the industry, culminating in a BAFTA nomination for best titles.