Social content to drive new audiences to season 2 of Apple TV+’s heart-warming comedy, Trying.
Trying is about the trials and tribulations of a couple trying to adopt a child. In the run-up to Season 2, Apple TV+ wanted to create social content to attract new audiences who had previously dismissed the series as being only for people in the “family” stage of life. We wrote, directed and produced two spots focusing on the expanded storylines of the ensemble characters to give new audiences a relatable hook into the show.
TRYING’S GUIDE TO LIFE
In season 2, all of the characters are trying, each in their own way, to be better people.
For this spot, we highlighted the show’s broader storylines of infidelity, dating, marriage, death, friendship and growing up.
DOS & DON’TS OF ADOPTION
Adoption is a serious subject, but Trying approaches it with heart-felt comedy and loveable, real characters. In this spot, parents-to-be Jason (Rafe Spall) and Nikki (Esther Smith) give us their tips for adoption success.
PRODUCTION IN THE AGE OF COVID
Working alongside Apple TV+’s production team, we produced and directed cast interviews with Rafe Spall, Esther Smith and Oliver Chris. We followed up with in-home interviews with the stellar ensemble cast, including Imelda Staunton, Ophelia Lovibond and Sian Brooke.
Across the production, we used remote camera operation and video link technology to ensure best Covid-safe practice.