Antena 1 had a strong no. 2 position in the market but the channel was starting to lose its focus. They approached us to re-design their on-screen identity, using their brand essence ‘always close’ as a starting point.
The Challenge
To consolidate Antena 1’s positioning around its core ideas of ‘belonging’ and ‘connection’. To celebrate its uniquely Romanian flavour, target a younger audience and create a dynamic sense of warmth and fun.
The Solution
Starting with our core idea ‘Antena 1 turns a house into a home, through entertainment, news and movies’ we created a set of idents and an OSP. As part of this process, we ‘warmed-up’ the Antena 1 logo, making it rounder, then rendering it as a real 3D glassy object.
The Result
“As a result of Red Bee Media’s wealth of experience and expertise we have a channel re-brand we are so excited by and proud of and can’t wait to work with them more in the future.” Cristina Jura, Senior Brand Manager, Antena 1