A transformational overhaul of the ABC News cross-platform brand identity.
ABC News is Australia’s most trusted news brand. As audiences migrate to more digital options, we helped their team to re-brand, ensuring a consistent ABC News experience across all platforms. The new look is modern, while retaining gravitas.
The ABC Lissajous logo is seared into the synapses of the Australian public. We build on its recognition by creating bespoke shapes to serve as a visually distinct brand code, that can also act as a key functional component across all platforms.
ABC News shifts from being a predominantly black and white brand to a blue brand, with an expanded palette for website, app and social to hold softer news stories.
Flexibility of font, using both sans serif, serif and italics, allows for visual intonation within written text.
