‘The Future of TV Branding’ at Promax Global Excellence


Last week, our ECD Charlie Mawer spoke at Promax LA, delivering a deliberately provocative talk on ‘The Future of TV Branding’.

Despite great leaps in technology, and the array of challenges and possibilities this brings, Charlie delved into the ever-important lessons that streaming services can learn from linear TV. It’ll be an exciting future for streamers and broadcasters alike!