New identity for Romania’s Observator news brand launches


Red Bee’s new identity for Antena TV Group’s flagship news brand, Observator, is now live across on-air, digital and social platforms.

The new identity has been designed to reflect significant changes to the Observator product, and an incoming audience of new-generation Romanians.

We’re delighted to see the bold, dynamic and functional design system come to life in both the broadcast and digital worlds, and work hard to convey the new Observator proposition to audiences across Romania.

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