Where Next For Promos?: PromaxBDA 2017

Charlie Mawer and Jim De Zoete

In a follow up to Charlie’s 2015 session on the future of channel branding, Charlie Mawer (Exec Creative Director, Red Bee) and Jim De Zoete (Deputy Exec Creative Director, Red Bee) take a provocative look at why promo campaigns still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically.


From the shape and length campaigns, smart targeting and hyper-personalisation, to tips on how to plan reactivity and get the best results on different platforms, this stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.