The Future of TV Branding: PROMAX USA 2019

Charlie Mawer

Four years after making a provocative call to the industry to change up its channel branding and marketing to reflect a modern media world, Red Bee returns with a rallying cry for TV branding—and TV brands—in an online TV universe.


The session will cover broadcast brands and the new deliverables they need in order to keep relevant, as well as looking at the OTT heavy hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation. If you're interested in finding out about best-practice branding for 2020 and beyond, then this session is for you. With an intro from Steve Kazanjian. (Scroll to 3’45” for the start.)