Dealing With and Giving Creative Feedback

Jim de Zoete and Jake Yapp

In this frank and entertaining talk, recorded at Promax UK,  Jim and Jake give their tips on arguably the toughest part of any creative process, giving and taking feedback on the work. The audience for this one was mainly TV promo creatives, but the principles they discuss could be applied to any collaborative creative endeavour, thus making it essential viewing for marketing clients and creatives alike.