Future-Proofing Your Next Rebrand: PromaxBDA 2015

Charlie Mawer

For years, 'navigating content' meant pressing buttons up and down on your remote control. Now for a new generation of audiences, it also means scrolling, swiping and clicking a computer, tablet or mobile device. As audiences learn new behaviours, content providers must fundamentally re-think their approach to designing brand identities.


In this session, Charlie Mawer, Exec Creative Director at Red Bee, will share some constructive steps you should be considering before your next rebrand to make it truly future-proof.