Andy joined Red Bee in 2002 and has led the team to success in the UK and across many global markets, establishing Red Bee's reputation as a leader in TV brand identity and promotion and as a pioneer in content marketing on moving screens.

He has over 30 years of experience in advertising, marketing, broadcasting and strategic consultancy, both in the UK and Australia. He was Managing Director at The Campaign Palace, then Australia's most highly regarded creative and strategic advertising agency, and previously Head of Client Services at Bates UK.

A frequent speaker at leading industry conferences including the Media Guardian Edinburgh International TV Festival, Eurovision Connect and PromaxBDA, Andy has presented on TV brand strategy and creativity across Europe and in the US, Asia and Australia. He is an Honorary Professor of Film & TV Studies at the University of Nottingham and also an Independent Member of the Governing Council of the University of Sussex. With Charlie Mawer he is co-author of 'The TV Brand Builders – How to Win Audiences and Influence Viewers' (Kogan Page).