We created a cinematic trailer and developed an Instagram campaign idea for Penguin Random House to help launch 'The Word is Murder', the hotly-anticipated thriller by global best seller Anthony Horowitz.
The trailer immerses the viewer in an unsolved mystery, revealing definable plot details - an unexpected death, buried secrets and a trail of bloody clues - and introduces the novel’s key characters, a modern–day struck off detective, and his side–kick, a writer.
The trailer featured on Penguin social media channels. On Instagram, fans could unlock hidden clues by adjusting the filter on their smartphone and then reposting their discovery using the #TheWordIsMurder tag.