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NuVu

Brand Identity and App Design

We designed the brand and UI for a new type of VoD service launching in Africa

NuVu is a subscription video-on-demand app developed for Africa by Ericsson. 

The app needed a name, plus a premium, modern brand look and feel which would not only work across all the countries within Africa, but could be eventually rolled out globally. That’s where we came in.

We created a name and a logo that was modern and eye-catching, but also had enough flexibility to work alongside partner brands. Using the logo and the colour palette, we also designed the UI of the app and consulted on the UX.

Future development

Designed initially for the mobile Android market, future development will include IOS and tablet devices