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Harper Collins

A suite of trailers to promote Harper Collins’ fiction and non-fiction books.

We love a good challenge at Red Bee, so when we got the brief from Harper Collins to create an ongoing series of book trailers to help promote their latest releases in social media, we couldn’t wait to get started. Working with really tight budgets, we briefed a small team and gave them carte blanche to test different creative styles to answer each brief. From stock frame animation to 3D origination, interviews with authors to rostrum shoots, the work is as diverse as the titles.

So far we’ve created 11 book trailers, vertical videos for mobile and digital D6 posters. 

Flamingo Boy - Michael Morpurgo

We brought the book to life by using the stock imagery from the cover to create a bespoke 3D animation.

The Party – Elizabeth Day

For this gripping literary thriller we based the trail on a glamorous party and created an ominous sense that something bad was about to happen.

Bosh! - Henry Firth and Ian Theasby

We filmed some delicious vegan recipes with captions that captured the BOSH! boys cheeky tone of voice. Following the launch of the campaign on social media and digital outdoor, the book topped the bestseller list for the duration of the campaign.

The Colour of Bee Larkham’s Murder - Sarah J. Harris

This stunning debut novel by Sarah J. Harris about synaesthesia and face-blindness is a very visual book, so what better way to bring it to life than through animation. The arresting music track builds suspense and intrigue.

Dadventures - Alex Gregory

We filmed author Alex Gregory having his own Dadventure with his kids. In the week following the launch of the trail, the book generated its highest sales yet. The video also performed extremely well by doubling the average click-through-rate.

 

“My heart skipped a beat when I viewed the trail for the first time.” Julie MacBrayne, Marcomms Director.

THE HUNTING PARTY

To promote this glamorous yet tense read about a murder amongst friends in the Scottish Highlands, we used a double exposure treatment to set the scene of this fresh approach to thrillers.

CREATE YOUR OWN HAPPY

Vibrantly illustrated gifs and promos to promote the launch of the non-ficton childrens book Create Your Own Happy. Written by a trained psychotherapist and a teacher, it’s a book full of practical advice and activities to empower children to take control of their own happiness and self-esteem.

The response to the films has been incredibly positive, with many of the titles already hitting the best seller lists. For BOSH! , the vegan cookery sensation, we achieved best-in-class cost per click rates.