Nissan, the corporate sponsor with a prize no other sponsor could offer.

Where all other partners were simply announcing that they had UEFA Champions League sponsorship, Nissan made the most of the partnership by offering one lucky fan the opportunity to watch the UCL Final together with football legend David Ginola.


The campaign officially launched on Facebook, Instagram and Twitter ‘First View’ with hashtag #GetThereWithGinola, twelve days out from the UEFA Champions League Final. It featured David Ginola setting the challenge to fans: in order to go with him to the final, you needed to prove it. With classic Ginola charm, he assured you that, given you would be in such good-looking company, ‘the view will be excellente'.


Alongside additional short films of David Ginola released as retargeting content, animated gifs were posted to give inspiration to competitors, showing the sort of things they could do to demonstrate their desire to go.