A pan-regional launch campaign for a new SVOD service.
For the launch of FOX+, an SVOD service dedicated to the back catalogue of the best shows from the network, we created a brand awareness campaign demonstrating the breadth of the service in a way that would make country adapation easy. The campaign needed to highlight key content including 24, The Walking Dead, The X-Files, Family Guy, American Dad and How I Met Your Mother but with the flexibility to adapt by market.
We created promo trailers featuring key FOX characters like Jack Bauer and Scully searching for someone or something they’ve lost, resolving to their relief as they find them on FOX+. The campaign ran under the line, ‘TV that stays with you’.
OOH AND PRINT
We also created OOH and print executions tailored to individual shows with a play on either the show’s title or their visual styling. By doing this, we heroed the content to showcase the power of the original show, for top titles including 24.