The Walking Dead - Left Behind
Fox Networks Group
We created a personalised app for The Walking Dead targeting fans on Facebook to drive buzz around the launch of Season Two.
The Walking Dead is a Golden Globe-nominated drama following a group of survivors in a post-apocalyptic zombie world, from the director of The Shawshank Redemption. After the hugely successful Season One, FOX challenged Red Bee Media to help broaden the audience and drive the ratings even higher for Season Two.
We created a personalised Facebook app targeting the millions of Facebook fans of the show worldwide, along with their friends and family. The app centres on a film that immerses the viewer in the show’s premise – what it’s like to be “left behind” by The Walking Dead. The innovative use of Facebook Connect and users’ own webcams seamlessly create a personalised survivor experience.
The app went live in early October and is running across the individual Facebook pages of over 20 FOX global markets.
“We've worked on several projects with Red Bee, and each time they've delivered innovative, extremely well executed creative solutions across all media. And if that's not enough – they're a great bunch, who have demonstrated impeccable attention to detail, timeliness and passion in all their work”. (Alexandra Marinescu, Senior Director of Marketing and Communications, FOX International Channels)
We used Facebook Connect to access and seamlessly incorporate a user or recipient’s personal details and images into a filmic first-person experience of surviving a zombie apocalypse.
A user’s own webcam was used to capture footage used for the scary end sequence.
Behind The Scenes
We shot the film somewhere that looks like a bit like the inside of a garage.