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Fox Autumn Launch

Fox Networks Group

A dynamic season launch campaign for FOX Turkey.

BACKGROUND

Unlike other Turkish TV channels, FOX is an independent company free from editorial constraints. It has a reputation for objectivity and is seen as a bit of a rebel channel, as embodied by its charismatic news anchors.

FOX Turkey was set to roll out the global FOX International Channels look and feel in Autumn 2015 and they wanted to use the re-launch to build on their reputation whilst promoting the new season’s schedule and highlighting the amazing talent on the channel.

SOLUTION

We worked closely with the channel team to create an exciting and dynamic advertising campaign. A busy shooting schedule with cleverly choreographed performances enhanced by elegant post-production techniques resulted in a TV and print campaign that encapsulates the energy and excitement around the channel’s future. It’s time for FOX!

RESULTS

The campaign launched in September 2015 and the launch spot racked up over 1.4m hits on YouTube within 2 weeks.
 
Creative Director Omer Meral said “Red Bee’s professional approach on every level of the project resulted with a product that perfectly meets our needs.  The complex logistics and extremely tight deadlines needed precise planning and a variety of creative approaches.  Red Bee’s professional team always had a creative solution that would match the brief and the budget.”

This spot is not published for promotional purposes for FOX Turkey, but rather to showcase Red Bee's creative and production role on the project.