The TV Brand Builders: How to win audiences and influence viewers, a new book written by Red Bee Managing Director, Andy Bryant, and Executive Creative Director, Charlie Mawer, is today published in the United States.
The book, which aims to be the definitive account of how the biggest television networks, channels and programmes are created as brands, was published in the UK earlier this month and launched at an exclusive event at London’s famous flagship bookshop, Foyles.
The TV Brand Builders offers rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line.
Based partly on interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, the book also draws on Red Bee’s many years of experience creating work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who.
Sky CEO Jeremy Darroch described The TV Brand Builders as “an outstanding and in-depth examination of the craft of television marketing, full of insight, perspective and anecdote into what really works and why”, while Dave Howe, President, Strategy and Commercial Growth, NBCUniversal Cable Entertainment, said it “manages to be both a weighty tome of real insight into the industry today, and a fun and gossipy read.”