This week we're cheating a bit, because the creation of content, or bits of it, is the bread and butter of this brand's business.
It's visual effects production house Rushes. Still, this is something they've made not for a client, but simply to show off their skills and perhaps to make you think twice about dropping litter. Ever wondered what goes on out of sight, in the gutters and corners around your careless feet? Ever wondered who deals with the little bits of rubbish that the street cleaners miss? No? Oh. Well, you might now because the Rushes CG team have brought to life the little machines that they think would fix that stuff, if only they existed. This is content's equivalent of a guinea pig in Bolivia – small, cute and eminently snackable.